Friday, February 1, 2013
Ans: Depends on the company, their product, their audience
Ans: Marketing which relies on time and energy rather than a large dollar budget.
Ans: The company executive management team.
Ans: Posting at least once a month to the blog.
Ans: Giving an advertisement’s receiver a specific direction such as “visit the site”.
Ans: New technology to aid in blogging
Ans: Use Groups, both company originated and posting to other group.
Ans: Head of Marketing.
Ans: Blogs with limited individual posts, limited by character count typically.
Ans: Testing 2 versions of an advertisement to see which elicits the best response.
Ans: Different Pricing levels can be the pricing level relative to competition is important
Ans: The expected costs for each ad campaign based on the delivery method
Ans: Utilizing a television ad campaign online as well on their site and sites such as YouTube.
Ans: As often as needed in order to revisit the plan of action and revise any new actions
Ans: A print advertisement in a magazine which drives people to a website where there is a free trail offer.
Ans: There is no need for a social marketing plan, but social marketing plan is required for traditional marketing.
Ans: A few sentence mixed with several links to other sites and references.
Ans: The concept is relatively new compared to traditional marketing and is still being defined.
Ans: The interconnected community of blogs via linking to each other
Ans: They are often free, include useful information, and direct the reader onto the company which created the ebook for.