http://9xwebtech.blogspot.com/2013/02/8-tips-for-writing-seo-cover-for-odesk.html
Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
Thursday, February 14, 2013
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http://9xwebtech.blogspot.com/2013/02/8-tips-for-writing-seo-cover-for-odesk.html
http://9xwebtech.blogspot.com/2013/02/8-tips-for-writing-seo-cover-for-odesk.html
8 Tips for Writing a Killer SEO Cover Letter
There are lots of new SEO jobs coming out this year.
Increase your chances of getting that interview by writing an enticing cover
letter.
First off, I have to rant for a minute: I can't tell you how
many SEO applicants don't include a cover letter with their resumes (even when
the ad specifically calls for one). This gives the impression that the
applicant either:
can't follow simple instructions
doesn't genuinely care about the job and just wanted to take
a quick stab at it, or he
doesn't believe the cover letter request applies to him
because he's such a hot commodity and we should be lucky he even submitted his
resume.
Not the best first impression, eh?
The cover letter is your chance to highlight your experience
and successes, demonstrate your understanding of the position and the company,
and show off your personality.
Take the time to write a meaningful cover letter and there's
a good chance you'll get a call back. Here are a few suggestions for what to
include in that letter:
1. Analyze the company's website: Write a
paragraph or two that demonstrates your knowledge of the site and include a
couple suggestions for increasing specific keywords they're targeting. Be concise,
but also be specific so they know you're not just throwing around buzz words.
2.Include stats:
How did you improve keyword rankings and increase organic traffic at previous
jobs? Sprinkle some hard numbers in and flex your analytical muscles.
4.Speak toward the
future: What's going to happen next in search? How will consumer search
habits evolve? Show how your insight will bring their company future and
long-term success.
5.Be passionate:
Companies want to hire people who love what they do. Talk about how you first
got into SEO and how you feel about the latest industry trends.
6.Get to know the company's culture and write in their language. Show them you'd fit in. Relaxed, creative atmosphere? Write in a more conversational tone. Conservative workplace? Button up a bit.
7.Consider attaching a short video postcard to the SEO cover letter. This is a bold step, but it
shows that you're a communicator who confidently acts outside the box.
8.Discuss your SEO
philosophy: There are a lot of different views on how SEO should work —
show them where you stand. Address specific SEO questions, such as:
- How do you view Google? A vehicle, a partner, a competitor, or something else?
- Where do you stand on link purchasing?
- How do you approach local?
- What search engine do you personally use and why?
All that said, be aware that
your letter could easily turn into a three-page event. Pick and choose what
makes sense for you to cover. I would shoot for an uncluttered one-page letter.
Be passionate, but also get to the point.
Thanks
Friday, February 8, 2013
Six common SEO mistake that needs Everyone’s Attention
There is a presence of few mistakes in SEO
people usually happens while optimizing their websites, and which
needed to be corrected or avoided. There are some simple guidelines
needed to be followed to know how your site will perform in search
engine result pages. So we need to focus on certain things that need to
be improved.
So let’s talk about some SEO challenges and problems that SEO people are facing now days and how a little shift in our thinking may hold simple but effective solutions.
1) The challenge of keyword research: Keyword research is one of the most important factors in SEO so you should carefully choose them before start optimizing. Everyone obviously wants to optimize for those main keyword phrases which are highly competitive. So choose keywords which are not too general because they are already optimized by many websites. Now you should find your own niche keywords you rank for and optimize your website for it.
2) The challenge of optimizing your page: The common problem people faces is that they don’t know which page more relevant for targeted keywords. So choose pages which are highly related with your keywords. Content is the brain of your page, so focus on number of keywords you want to target and where to put those keywords. Content is king for SEO, so build quality content by aggregating the popular words, phrases and sentences and prioritize your pages. Write some unique original content which your visitors find interesting and useful. If you have done good keyword research then this is the best way to optimize your keyword phrase at the right place.
3) Problems Getting Large E-Commerce Sites Indexed: To optimize ecommerce sites is the biggest because other website also sales the same product with similar product description which causes duplicated content issue. E-commerce sites have faced a number of unique SEO problems because e-commerce sites have large number of pages with product descriptions and differentiate that descriptions used by competing sites selling similar products. So Group your similar pages by category wise select preferred page out of group and implement canonical on that. Use different titles and Meta tags for each product page. Create XML and HTML sitemaps, so it will be helpful for both users and search engines to identify your web pages. Also provide easy navigation to your users.
4) Offering links on your website for money: Many people create websites for only link selling purposes. In such cases, search engine will penalize those sites. So you have to exchange a links from those websites which are really related with your website and business. Avoid any spam techniques to improve your website ranking.
5) Technical Problems: If your site has technical problems then you never be in top pages of SERP. So always be careful about technical issues that are the most common problems we encounter as an SEO. So keep in mind all these points when you start optimizing your site
* Redirection: You have to do proper redirection of your pages and be careful about www resolve problem.
* Sitemap: Sitemap is the most important factor, and using it search engine will recognize your pages easily.
* Robots.txt: Robots.txt is necessary for excluding your pages from search engine crawler.
* Site Speed: Site speed is always beneficial for a better user experience.
6) Overcoming your Competitor’s by giving best profile links:
* Earn more qualitative links than your competitor & try alternate keywords that could help in attracting same visitors.
* Update your blogs regularly and promote those blogs on social media sites so that they can become really beneficial in getting huge amount of visitors.
* Optimize Anchor text by implementing natural link building strategy.
So let’s talk about some SEO challenges and problems that SEO people are facing now days and how a little shift in our thinking may hold simple but effective solutions.
1) The challenge of keyword research: Keyword research is one of the most important factors in SEO so you should carefully choose them before start optimizing. Everyone obviously wants to optimize for those main keyword phrases which are highly competitive. So choose keywords which are not too general because they are already optimized by many websites. Now you should find your own niche keywords you rank for and optimize your website for it.
2) The challenge of optimizing your page: The common problem people faces is that they don’t know which page more relevant for targeted keywords. So choose pages which are highly related with your keywords. Content is the brain of your page, so focus on number of keywords you want to target and where to put those keywords. Content is king for SEO, so build quality content by aggregating the popular words, phrases and sentences and prioritize your pages. Write some unique original content which your visitors find interesting and useful. If you have done good keyword research then this is the best way to optimize your keyword phrase at the right place.
3) Problems Getting Large E-Commerce Sites Indexed: To optimize ecommerce sites is the biggest because other website also sales the same product with similar product description which causes duplicated content issue. E-commerce sites have faced a number of unique SEO problems because e-commerce sites have large number of pages with product descriptions and differentiate that descriptions used by competing sites selling similar products. So Group your similar pages by category wise select preferred page out of group and implement canonical on that. Use different titles and Meta tags for each product page. Create XML and HTML sitemaps, so it will be helpful for both users and search engines to identify your web pages. Also provide easy navigation to your users.
4) Offering links on your website for money: Many people create websites for only link selling purposes. In such cases, search engine will penalize those sites. So you have to exchange a links from those websites which are really related with your website and business. Avoid any spam techniques to improve your website ranking.
5) Technical Problems: If your site has technical problems then you never be in top pages of SERP. So always be careful about technical issues that are the most common problems we encounter as an SEO. So keep in mind all these points when you start optimizing your site
* Redirection: You have to do proper redirection of your pages and be careful about www resolve problem.
* Sitemap: Sitemap is the most important factor, and using it search engine will recognize your pages easily.
* Robots.txt: Robots.txt is necessary for excluding your pages from search engine crawler.
* Site Speed: Site speed is always beneficial for a better user experience.
6) Overcoming your Competitor’s by giving best profile links:
* Earn more qualitative links than your competitor & try alternate keywords that could help in attracting same visitors.
* Update your blogs regularly and promote those blogs on social media sites so that they can become really beneficial in getting huge amount of visitors.
* Optimize Anchor text by implementing natural link building strategy.
look at Social Media Marketing
What is Social Marketing?
Social Media Marketing (SMM) is the marketing strategy used to exploit the potential of web 2.0. Businesses use platforms and tools like Facebook, LinkedIn, Pinterest and YouTube to engage with their target audiences and communicate their messages. What makes it really powerful is the engagement of the target audiences to create a web of communications that distills the marketing messages of businesses and makes buying recommendations on the basis of user input and peer feedback. Interacting with users through social platforms adds real value to a brand’s message.
Some of the Benefits of SMM
People are increasingly using handheld mobile devices to engage with social media platforms. Mobile applications have become one of the primary tools for conducting almost our business and personal activities online. Whether you want to use Facebook, Google, Instagram or another popular social media tool, chances are there’s already a mobile app for it. Furthermore, no business can overlook the importance of mobile apps for marketing themselves on social media platforms.
If you’re interested in finding out more about how you can harness the power of SMM to boost your business, contact BinaryQuest. We’ve got expertise in both SMM and mobile app development which can help you realize your business goals
Social Media Marketing
Social Media Marketing (SMM) is the marketing strategy used to exploit the potential of web 2.0. Businesses use platforms and tools like Facebook, LinkedIn, Pinterest and YouTube to engage with their target audiences and communicate their messages. What makes it really powerful is the engagement of the target audiences to create a web of communications that distills the marketing messages of businesses and makes buying recommendations on the basis of user input and peer feedback. Interacting with users through social platforms adds real value to a brand’s message.
Some of the Benefits of SMM
- Word-of-Mouth:
- Word-of-mouth advertising is one of the best marketing
- tools out there because of the inherent high trust factor SMM is the best way to generate word-of-mouth around a brand.
- Low-cost promotion:
- SMM helps in driving traffic to your website at a far lower cost than traditional marketing.
- Precise targeting of the audience:
- By using SMM you can deliver your marketing message much more precisely.
- Inbound links:
- Inbound links to a website generated through ‘sharing’ on social media sites, bookmarking and commenting can be very valuable because it can improve search engine ranking. Social media sites are a very useful resource for generating such links.
- User communities:
- Creating and maintaining customer loyalty is one of the primary targets of businesses. Social media platforms are a great place for generating user communities and have passionate customers become your brand ambassadors.
- Customer relationship:
- It allows businesses to actively and closely engage with customers and build a fruitful lasting relationship
- Increased reach:
- It can dramatically increase the reach of your business if performed correctly.
People are increasingly using handheld mobile devices to engage with social media platforms. Mobile applications have become one of the primary tools for conducting almost our business and personal activities online. Whether you want to use Facebook, Google, Instagram or another popular social media tool, chances are there’s already a mobile app for it. Furthermore, no business can overlook the importance of mobile apps for marketing themselves on social media platforms.
If you’re interested in finding out more about how you can harness the power of SMM to boost your business, contact BinaryQuest. We’ve got expertise in both SMM and mobile app development which can help you realize your business goals
Social Media Marketing
How SEO can help you GROW Your Business on the World Wide Web
SEO lets you beat your competition
Social Media Optimization (SMO)
If you’re not a technical person or don’t know anything about internet marketing, don’t worry! We’re going to tell you in plain words what SEO is and how it can help you promote your business on the World Wide Web.
SEO stands for Search Engine Optimization and it is the process of making your website visible on the 1st page of major search engines, mainly Google. SEO allows you to attract free traffic from around the world.
You may ask, ‘So what if my website doesn’t appear on the 1st page?’ The answer is simple, but kind of devastating: Studies show that around 90% search engine users don’t look beyond the first page of the search results. So, let’s say your product is searched 100 times a day. If you don’t appear on the first page, then you will instantly lose around 90% of potential buyers. Can you even begin to imagine the amount of business you are potentially losing out on?!
Another study shows that around 90% of internet users use search engines to find products that they want to buy. So, if you are not on the 1st page, then most of your potential buyers on the World Wide Web will never even learn about your existence, let alone buy from you.
If you don’t appear on the first page, then you will lose an unimaginable amount of money and your competitors will enjoy tremendous exposure on the internet.
Through SEO, you have the opportunity to beat your competitors by securing one of the top ten positions on page 1!
What does SEO Involve?
Search Engine Optimization is not rocket science and it’s divided into 3 parts:
On-Page Optimization: Once you have selected a few powerful keywords, you need to tell Google about them too. How can you do that? You need to use those keywords when writing content for your website. Ensure that a particular keyword is never assigned to two different pages. By sprinkling your keywords according to Google’s guidelines, you will be able to inform Google what keywords you are targeting to attract traffic (internet users).
Off-Page Optimization: There are only 10 slots on page 1 of Google search results and chances are that you’re competing against a few million businesses to secure one of those top slots. So, who should be the lucky ones to appear on page 1? Google gives weight or preference to websites that have a lot of inbound links, i.e. links pointing to your website from other websites. Off-Page Optimization or Link Building is the process of creating genuine and relevant links to build your reputation and trust.
As you can see… SEO is not that hard BUT it is absolutely critical to your success on the World Wide Web. You need to make sure that you create a powerful and viable SEO strategy for your website and reap the benefits of your hard work and efforts in the long run. We at facebook can help you do just that!
Social Media Optimization (SMO)
If you’re not a technical person or don’t know anything about internet marketing, don’t worry! We’re going to tell you in plain words what SEO is and how it can help you promote your business on the World Wide Web.
SEO stands for Search Engine Optimization and it is the process of making your website visible on the 1st page of major search engines, mainly Google. SEO allows you to attract free traffic from around the world.
You may ask, ‘So what if my website doesn’t appear on the 1st page?’ The answer is simple, but kind of devastating: Studies show that around 90% search engine users don’t look beyond the first page of the search results. So, let’s say your product is searched 100 times a day. If you don’t appear on the first page, then you will instantly lose around 90% of potential buyers. Can you even begin to imagine the amount of business you are potentially losing out on?!
Another study shows that around 90% of internet users use search engines to find products that they want to buy. So, if you are not on the 1st page, then most of your potential buyers on the World Wide Web will never even learn about your existence, let alone buy from you.
If you don’t appear on the first page, then you will lose an unimaginable amount of money and your competitors will enjoy tremendous exposure on the internet.
Through SEO, you have the opportunity to beat your competitors by securing one of the top ten positions on page 1!
What does SEO Involve?
Search Engine Optimization is not rocket science and it’s divided into 3 parts:
- Keyword Research
- On-Page Optimization
- Off-Page Optimization
On-Page Optimization: Once you have selected a few powerful keywords, you need to tell Google about them too. How can you do that? You need to use those keywords when writing content for your website. Ensure that a particular keyword is never assigned to two different pages. By sprinkling your keywords according to Google’s guidelines, you will be able to inform Google what keywords you are targeting to attract traffic (internet users).
Off-Page Optimization: There are only 10 slots on page 1 of Google search results and chances are that you’re competing against a few million businesses to secure one of those top slots. So, who should be the lucky ones to appear on page 1? Google gives weight or preference to websites that have a lot of inbound links, i.e. links pointing to your website from other websites. Off-Page Optimization or Link Building is the process of creating genuine and relevant links to build your reputation and trust.
As you can see… SEO is not that hard BUT it is absolutely critical to your success on the World Wide Web. You need to make sure that you create a powerful and viable SEO strategy for your website and reap the benefits of your hard work and efforts in the long run. We at facebook can help you do just that!
Social Media Optimization (SMO) Frist Steep
Searching for a method to shout to your target audiences to encourage
them to purchase from your website? You will find a wide variety of
online media that permit you to promote your message for your audiences
and attract them. But are you aware which provides that inside a more
efficient, less costly and faster way?
Search marketing optimization (SMO) is a superb tool for online status management or Internet Search Engine Status Management (SERM). When accurate Search Marketing optimization methods are created and implemented ample traffic could be build to be able to enhance the fame from the website one of the target audience and prospective people. The greater publicity you'll create for the website the greater links and traffic is going to be produced because of your web page which brings genuine business queries and much more profit.
The altering trends in Internet world have given a unique and important spot to social networking marketing that is getting used effectively by most internet entrepreneurs. It is probably the most effective tools for Social Media Optimization (SMO).
PPC draws in people faster but it's costly and Search engine optimization however, costs you less however it needs time to work to usher in traffic. Your best option that continues to be is social networking marketing.
The Tech Guys offers excellent Social Media Optimization and Social Networking Marketing services. There services are extremely useful in developing a brand for the company after which advertise your items or services through various online social services. SMO services are made to be able to compliment your Search engine optimization efforts.Search marketing optimization (SMO) is a superb tool for online status management or Internet Search Engine Status Management (SERM). When accurate Search Marketing optimization methods are created and implemented ample traffic could be build to be able to enhance the fame from the website one of the target audience and prospective people. The greater publicity you'll create for the website the greater links and traffic is going to be produced because of your web page which brings genuine business queries and much more profit.
The altering trends in Internet world have given a unique and important spot to social networking marketing that is getting used effectively by most internet entrepreneurs. It is probably the most effective tools for Social Media Optimization (SMO).
Benefits of Social Networking Marketing
- It will help for making your brand familiar towards the audience within the online social networking.
- It compliments the Search engine optimization efforts from the website and therefore produces better results.
- It will help in getting visitors or traffic aimed at your website from websites.
- It will help in reducing the entire process of getting non-reciprocal links and therefore leads to elevated link recognition.
Our SMO services include:
- Social Bookmark Submitting
- Social Networking
- Video Optimization
- Image Optimization
- Press Release Marketing
- Communities Participation
- Personalized Blog Creation and Maintenance
- Viral Marketing
Friday, January 18, 2013
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